That’s because they’ve been carefully packed to ensure that everything from petals to vase arrive in perfect condition. To recreate the look you liked so much in the catalogue or on the website, simply bend, twist and tweak the stems and flower-heads, using the photo as a guide. Remember, Bloom petals won’t drop, the stems won’t snap and the leaves won’t shed, so there’s no need to overdo the kid glove treatment.

Like everything else in your home, silk flowers benefit from a little sprucing up from time to time. A light feather-dusting once a week is a good idea and about as often as you launder your net curtains, give your Blooms a refreshing rinse with our silk flower wash. As you’ll see on the video, the process is quick and simple.

And should you decide to rearrange the flowers to suit your individual taste – feel free to do so. Because above all else, Bloom flowers are all about enjoyment.